Editorial line
Topics, formats, tone and calendar: a framework for publishing regularly without starting from scratch.
DeliverableEditorial line and calendar
Content
Content creation, print and motion design: words, images and movement that speak with one voice.
A web page, a fifteen-second video, a brochure on a desk: every piece of content is a chance to say who you are. We write, design and animate them so that, from one medium to the next, the same voice always comes through.
Steady production, designed to be adapted rather than redone.
The challenge
Content is the sap of the ecosystem.
A website with static content, social channels running out of steam, brochures that no longer look like the brand: without an editorial line, content gets produced in a rush and contradicts itself.
A clear editorial line means producing better, and more regularly: every text, visual and video is designed to be adapted, from the website to social media, from print to motion design.
What we do
Four workstreams to keep the sap flowing.
Web copywriting
Website copy, articles and SEO-optimised pages, written to be read and found.
DeliverableReady-to-publish copy
Visuals, motion & video
Social media visuals, animations, motion design and short videos, using generative AI when it serves the project.
DeliverableVisuals and videos adapted for each format
Publishing & print
Brochures, leaflets, business cards, signage and vehicle wraps, ready for print.
DeliverablePrint-ready files and production follow-up
The process
From idea to published content.
- 01
Plan
Priority topics, formats and media, based on the editorial line.
- 02
Produce
Copywriting, visuals, motion and video, true to the brand identity.
- 03
Adapt
Each piece of content tailored to the website, social media and print.
- 04
Publish
Launch or file delivery, then tracking what works.
ToolsFireflyPremiereInDesignAcrobat
Indicative timeframe: one-off production or monthly support.
Case study
Argéo: content that speaks the language of the field.
- 01The need
Explain technical missions to homeowners and professionals alike, and leave a clear impression after every meeting.
- 02Our response
All the website copy written, one illustration per mission, a header visual for every page and business cards that link to the site via QR code.
- 03The result
Clear messaging and a consistent image, from paper to screen.
FAQ
Questions about content.
Does SylIconValley write the website copy?
Yes. Web copywriting draws on interviews with the client and the keywords their prospects search for: clear copy for readers, structured for SEO.
What visual content does the studio produce?
Photo retouching, illustration, motion design and video editing, adapted to the right format for each medium: website, social media, presentations, campaigns.
Is artificial intelligence used to create content?
Yes, as one tool among many, always under art direction and with human review. For images, the studio favours generative AI tools whose output is cleared for commercial use.
Does the studio also produce print materials?
Yes: brochures, leaflets, posters, signage and business documents, right through to the print-ready file.
What is a flow-based content strategy?
It is the organisation that lets a single piece of content work everywhere: a blog article becomes a social media post, a newsletter excerpt, a website page. Produced once, published many times.