Aladinoo GroupRetail staffing for luxury brands
Art direction and design of a premium website in three languages for a retail staffing agency serving luxury houses, with an architecture ready to host staff training.
The starting point.
Founded in 2008, Aladinoo Group provides staff to luxury cosmetics and fragrance brands in France and internationally, for houses such as Dior, Guerlain, Cartier, Clarins and La Prairie: in-store activations, launches, events, sales force and specialist temporary staffing, training and retail consulting.
The website had to speak to two very different audiences: the houses and retailers that entrust their points of sale to the group, and the talent it recruits. Across several markets, with the standards expected in luxury.
- 2
audiences
Client brands and retailers on one side, candidates on the other: two sets of expectations, two journeys.
- 3
languages
French, English and Spanish, to support brands in their markets.
- 6
services
A broad offer, from in-store activations to strategic consulting, to make readable at a glance.
A showcase website that prepares what comes next.
Beyond presenting the group, the website was designed as a platform: training sales teams is at the heart of Aladinoo’s business, so it needed a place in the architecture from the start.
Branch by branch.
Houses go straight to the services and contact, candidates to job offers and applications. The project was steered with the client at every step, from site map to launch.
Site architectureBrand and candidate journeysProject steering and supportThe existing monogram and logotype were kept, then extended into four worlds: Academy, Learning, Jobs and News, each with its own colour. On the website, the monogram signs every image as a watermark and each world’s colour guides navigation.
Logo variationsPalette by worldArt directionImage selectionThe copy supplied by the client was reworked for clarity and impact, and organised for each audience.
Copy optimisationEditorial structureThe website comes in French, English and Spanish, with the same structure and the same level of finish. The team updates it on its own.
WordPress websiteEN versionES versionNewsletterJob offers can be filtered by keyword, city and contract type, and candidates apply online, CV attached, without leaving the website. Candidate testimonials complete the page.
Filterable offersOnline applicationsCV uploadThe architecture includes an academy to present the training offer and a private e-learning area, with login, designed for product sheets and training materials. Both modules are in place and awaiting the client’s content.
AcademyPrivate e-learning areaAccess management
The project in numbers.
The project in pictures.
One brand, four worlds.
The existing logo, extended for training, e-learning, recruitment and news, with a shared palette and typeface.
Colour as a guide.
The home page, the recruitment page and the e-learning page: each world finds its colour on the website.
The monogram as a watermark.
A selection of images with the codes of luxury, each signed with the Aladinoo monogram.
The website, on laptop and mobile.
The home page on laptop and mobile, staged with the codes of luxury.
A job board at the heart of the website.
The “Become an ambassador” page, then offers filtered by city and contract type and an application form with CV upload: the Jobs world, in its own colour.
Three languages, one standard.
French, English and Spanish, with the same structure and the same level of finish.
“A true professional, very attentive and above all very responsive. A high-quality result for our website, which has given us greater visibility. Thank you.”
Aladinoo Group · Google review ★★★★★, translated from French
