Graphic design & art direction
Visual identities, print, publishing and motion, with an art direction that holds its course from one medium to the next.
For youA consistent brand everywhere
Syl
A design studio: every discipline in the ecosystem, one single vision.
Graphic design, art direction, copywriting, product design and product building: SylIconValley brings these disciplines together in one studio. The brand, its content, its tools and its website move forward together, rather than being handed to separate providers who never talk to each other.
A single point of contact, who brings the right disciplines together for each project.
Why a studio
One project, not a pile of separate services.
One agency for the logo, another for the website, a freelancer for the automations: each provider sees their own part, and nobody sees the whole. Inconsistencies creep in between deliveries.
SylIconValley was designed for the opposite: a studio where strategy, brand, content, tools, website and visibility are conceived together. Each branch feeds the others, and the ecosystem stays coherent as it grows.
Areas of expertise
Four areas of expertise, one ecosystem.
Copywriting
Website copy, articles, scripts and brand messages, written to be read, understood and found.
For youThe right words, optimised for search
Product design
Journeys, UX/UI and prototypes for websites, web apps and tools that are simple to use.
For youClear interfaces
Product building
Databases, no-code automations and web apps, built and launched.
For youTools that work
What guides the studio
Meaning before form.
Understand before drawing
Every project starts with your objectives, your customers and your resources.
Design to last
Restrained, scalable choices, made to grow with your business.
Make you self-sufficient
Documentation and handover training; source files are handed over once the assignment of copyright has been settled.
Who we work withMicro-businesses, SMEs and independentsStart-ups and project foundersAgencies and studiosInstitutions, healthcare, non-profits
Skills
The toolkit, branch by branch.
01Strategy
- Notion
- Figma
- Perplexity
- Claude
02Brand
- Illustrator
- Photoshop
- InDesign
- Figma
03Content
- Firefly
- Premiere
- InDesign
- Acrobat
04Product
- Airtable
- Softr
- Make
- n8n
05Digital
- Figma
- Framer
- Webflow
- WordPress
- Astro
06Visibility
- Google Analytics
- Search Console
AI in support, expertise in charge: research, prototyping, image production and automations move faster, under art direction and with human review. Claude, ChatGPT, Mistral, Perplexity, Groq, Firefly.
FAQ
Questions about the studio.
What is SylIconValley?
A design studio that brings together graphic design, art direction, copywriting, product design and product building to design and build a brand’s entire ecosystem.
Why the name SylIconValley?
Syl for the studio’s signature, Icon for the brand and its image, Valley for the ecosystem, a nod to Silicon Valley, the tech ecosystem par excellence.
What is the studio’s approach?
Every project is conceived as an ecosystem with six branches, from brand strategy to visibility, so that the identity, content, tools and website reinforce one another rather than simply adding up.
Design studio or communications agency: what’s the difference?
A studio stays tight-knit: the disciplines work together on the same project, with no middlemen. The project gains in coherence and responsiveness.