ArgéoSoil engineering consultancy
A complete overhaul of a soil engineering consultancy’s image and online presence: visual identity, print, content, website and local SEO.
The starting point.
Founded in 2003 and based in Sommières, Argéo carries out soil studies for homeowners, construction professionals, developers and local authorities, with more than 12,000 files completed.
Its expertise was recognised in the field, but its image did not reflect it: an old logotype unrelated to the trade, a technical offer hard to read for a non-specialist, and clients who needed to understand quickly and get in touch easily.
- 6
technical missions
A dense, regulated offer, hard to read for a non-specialist.
- 4
audiences to win over
Homeowners, construction professionals, developers and local authorities: very different levels of expertise and expectations.
- 1
dated logotype
A single word in a brown gradient, with no visual link to the trade, and hard to read at small sizes.
Making the invisible visible, to inform every decision.
Before building or selling, clients worry about what they cannot see: the ground. The approach was to show the land in cross-section, the way a geotechnical engineer reads it, and make it the reference point for all communication.
Branch by branch.
Rather than a technical catalogue, the offer is structured by mission, each with its own page, and every journey ends with a way to get in touch.
Offer architecturePath to quoteThe logo depicts a cross-section of the land: the trade is understood without explanation. The palette follows from it and applies to every medium.
LogoPaletteVariationsTexts accessible to homeowners without losing the precision professionals expect, and one illustration per mission to make each subject concrete.
Web copywritingIllustrationsGenerative AI visualsBusiness cardsThe website is built around the quote request: trust signals, answers to frequently asked questions and contact options at every step. Argéo updates it on its own.
WordPress websiteMission pagesQuote formA page for every town in the area and a targeted FAQ to meet real searches, with audience measurement to steer.
Local pagesFAQAudience measurement
Six missions, one visual language.
Off-mains sanitationOn-site wastewater treatment
G1 mission under the ELAN ActPreliminary study before selling a plot
Contaminated soil assessmentTesting soils for pollution
Stormwater managementRainwater infiltration and retention
Development permitSoil study for a housing development
De-sealingMaking soils permeable again
Every mission has its own page, illustration and vocabulary.
The project in numbers.
The project in pictures.
Before and after.
From a gradient logotype to an emblem that shows the trade. Drag the slider to compare.
BeforeAfter
Six isometric illustrations.
One perspective and one treatment, on the website and in print.
An AI-generated series, under art direction.
One visual per page, produced from a brief per mission: the same late-afternoon light, the same warm palette, field scenes and explanatory cross-sections. Every image is selected, retouched and then integrated.
- Brief per mission
- Generation
- Selection
- Retouching
- Integration
The website, from one screen to the next.
The home page on laptop and mobile: the same clarity on every screen.
The mobile journey.
G1 ELAN Act mission and stormwater management, out in the field: the call and quote bar is always visible.
One page per town.
Here, Sommières: services, local roots and a quote request, built to capture nearby searches.
“Our communication had become dated, so we called on SylIconValley to give our image a fresh start. […] Thank you, Sylvain, for your support, your advice and your patience. We are very pleased with the visibility it has brought our company!”
Argéo · Google review ★★★★★, translated from French
