Search engine optimisation (SEO)
Technical audit, keywords, page and content optimisation to win lasting rankings.
DeliverableSEO audit and optimisation plan
Visibility
SEO, visibility and measurement: be found by the people looking for you.
Being online isn’t enough: you also need to show up at the moment your customers are searching, and make them want to choose you. SEO, local presence, social media and campaigns work together to get you there.
Visibility you can measure, and results that feed the strategy.
The challenge
What gets measured can grow.
A website nobody finds, an incomplete Google Business Profile, posts with no visible results: without a visibility strategy or measurement, there’s no way of knowing what works.
We work on search engine optimisation (SEO), local SEO and social media, then track the results in clear dashboards. The data gathered flows back up to the strategy and helps the whole ecosystem evolve.
What we do
Four workstreams to catch the light.
Local SEO
Google Business Profile, customer reviews and consistent information across directories.
DeliverableOptimised Google Business Profile
Social media & campaigns
Social media presence and targeted campaigns, aligned with the editorial line.
DeliverableDistribution plan and campaign visuals
Measurement & analysis
Audience and ranking dashboards, interpretation of results and recommendations.
DeliverableDashboard and regular review
The process
From audit to results.
- 01
Audit
Rankings, traffic, local listing and current social media presence.
- 02
Prioritise
The actions that will have the most impact, based on your objectives.
- 03
Activate
Optimisations, content and campaigns put in place.
- 04
Measure
Tracking results and fine-tuning, month after month.
ToolsGoogle AnalyticsSearch ConsoleGoogle Business Profile
Case study
Argéo: found from Nîmes to Montpellier.
- 01The need
Showing up in local searches by homeowners and construction professionals.
- 02Our response
Thirteen pages dedicated to the towns in the area, an FAQ that answers real questions and audience measurement to track what works.
- 03The result
A local presence covering the Gard, the Hérault and neighbouring towns, from Sommières to Narbonne.
FAQ
Questions about SEO and visibility.
What is search engine optimisation (SEO)?
SEO covers everything that helps a website appear in Google’s results without paid advertising: technical structure, speed, content, links. It also shapes the answers given by conversational AI assistants.
How long does it take for a website to climb Google’s rankings?
Usually a few months. It depends on how competitive the target keywords are and on where the website is starting from.
What is local SEO?
It means being found by customers in a specific area: Google Business Profile, pages for each town or département, local content. This is the work that puts Argéo on the map across the Gard and Hérault areas.
Does the studio run advertising campaigns?
The studio designs the strategy, messaging and visuals for campaigns. For day-to-day social media management (community management) or advanced ad campaign management, it works with partner specialists.
How do you measure a website’s results?
With audience measurement and rank-tracking tools: visits, keywords, contact enquiries. This data then feeds back into the strategy and the content.
Do you need to be on every social network?
No. Each network has its own audience, formats (short video, image, article, story) and way of spreading content. One or two well-chosen, well-run networks, where your customers actually are, are worth more than five abandoned accounts.